Mike’s Pizza & Market
Project Focus
Website Design + Build, Copywriting, Brand Storytelling, Customer Experience
Mike’s Pizza + Market
Mike’s Pizza + Market —
Building a website for a family owned business that drives traffic and tell’s their story.
Squarespace Website
Custom Code
Copywriting
Content Strategy
Design + Visuals
Clearer customer experience
Visitors can now easily find the menu, explore market offerings, and understand what Mike’s has to offer quickly and easily.
Ongoing marketing foundation
With email collection built in, the team now has a growing list to promote events, specials, and new products regularly.
Increase in Monthly Website Traffic
The Client’s Challenge
Mike’s Pizza + Market is a family-owned restaurant and Mediterranean gourmet market in Norfolk, Virginia blending Greek heritage, military pride, and a deep sense of community. Known for their warm hospitality, authentic food, and curated market finds, Mike’s is more than just a place to eat—it’s a family story served daily.
We were tasked with creating a website that captured the heart of the brand while driving foot traffic to their store. They felt their existing website was outdated, hard to navigate, and disconnected from the in-person experience. For a business built on strong identity and personal connection, the challenge was to create a web experience that felt just as inviting, trustworthy, and unique as walking through their doors.
Our Approach + Solution
We approached the project with one goal in mind: to design a website that felt like Mike’s—warm, welcoming, and easy to navigate. Our approach included:
Building a mobile-optimized Squarespace site with custom code to enhance design flexibility and performance
Writing all new website copy that captured the brand’s personality, values, and offerings in a clear, approachable tone
Developed brand visuals—including custom brand colors and fonts—that reflected Mike’s Greek-American roots and community-first feel
Providing guidance on photography best practices to ensure product and space images were high-quality, cohesive, and brand-aligned
Making it easy to view the menu and explore both the restaurant and gourmet market offerings
Integrating an email signup and marketing tools to support ongoing promotions and communication
Highlighting seasonal events, new products, and the brand story to build connection and loyalty across all pages
The Results + Impact
The new website didn’t just look better—it worked better for Mike’s team and their customers:
Increased foot traffic
The improved online presence has helped more new customers discover Mike’s and feel confident about visiting.
Stronger brand identity
The website now reflects the story, quality, and charm of Mike’s—leading to more trust and loyalty from the community.
Increase in Email Signups
Simplified ordering process
Customers can quickly access updated menu info, making takeout and in-person visits smoother and more efficient.
Higher customer satisfaction
The site’s intuitive layout and clear messaging help set expectations and create a more seamless experience overall.
Increase in Orders Placed From Website
The Design
What it meant to them
“Megan took the time to deeply understand our business and quickly created a phenomenal website that I’m proud to show off.”
— Helen Diorides Emmons, Owner of Mikes